Predictive Analytics Data Mining Misconceptions PDF 9dfe6d665

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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) by by S. Finlay

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Pricing Strategy Audit Kent Monroe PDF 9216c6d19

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The Pricing Strategy Audit PDF




by Kent B. Monroe : The Pricing Strategy Audit

ISBN : #1907766006 | Date : 2010-09-20

Description :

PDF-b39ab | An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: •to measure and improve the effectiveness of your present pricing strategy •or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices – and how to balance them. Then g… The Pricing Strategy Audit


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The Pricing Strategy Audit by by Kent B. Monroe

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IPO Banks Pitch Selection Mandate PDF 6b018808d

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IPO Banks: Pitch, Selection and Mandate PDF




by Philippe Espinasse : IPO Banks: Pitch, Selection and Mandate

ISBN : #1137412933 | Date : 2014-05-28

Description :

PDF-8db5f | Former banker Philippe Espinasse, offers advice for the interview, selection and appointment of lead banks, as well as for the execution of an IPO. The book includes case studies from around the world and explains negotiation techniques through which issuers can save considerable time, effort and costs, and also limit their potential liabilities…. IPO Banks: Pitch, Selection and Mandate


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IPO Banks: Pitch, Selection and Mandate by by Philippe Espinasse

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Marketing Strategy Foreign Hypermarket Wal Mart PDF 41077c626

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The Marketing Strategy of the foreign Hypermarket Wal-Mart in China PDF




by Nicola Gundrum : The Marketing Strategy of the foreign Hypermarket Wal-Mart in China

ISBN : #3656300828 | Date : 2012-11-24

Description :

PDF-577d2 | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam’… The Marketing Strategy of the foreign Hypermarket Wal-Mart in China


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The Marketing Strategy of the foreign Hypermarket Wal-Mart in China by by Nicola Gundrum

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Playing Bigger Than You Are PDF B106bfadb

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Playing Bigger Than You Are: How to Sell Big Accounts Even if You’re David in a World of Goliaths PDF




by William T. Brooks : Playing Bigger Than You Are: How to Sell Big Accounts Even if You’re David in a World of Goliaths

ISBN : #0470260351 | Date : 2009-10-26

Description :

PDF-b3aef | The small or mid-sized business’ guide to outselling the big boys Often, small or mid-sized businesses don’t think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don’t have the advertising budgets or purchasing power of their bigger counterparts doesn’t mean they can’t play ball. For sales organizations, service matters much m… Playing Bigger Than You Are: How to Sell Big Accounts Even if You’re David in a World of Goliaths


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Playing Bigger Than You Are: How to Sell Big Accounts Even if You’re David in a World of Goliaths by by William T. Brooks

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SUR PETITION Creating Monopolies Competing PDF 3ebc90ac0

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SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing PDF




by EDWARD DE BONO : SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing

ISBN : #000255142X | Date : 1993

Description :

PDF-84d45 | … SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing


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SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing by by EDWARD DE BONO

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Customer IMPACT Agenda Customers Perspective PDF Fd378eae6

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Customer IMPACT Agenda: Doing Business from the Customer’s Perspective PDF




by Phil Winters : Customer IMPACT Agenda: Doing Business from the Customer’s Perspective

ISBN : #0990466701 | Date : 2014-08-15

Description :

PDF-c1d47 | For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it’s important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from the viewpoint of your… Customer IMPACT Agenda: Doing Business from the Customer’s Perspective


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Customer IMPACT Agenda: Doing Business from the Customer’s Perspective by by Phil Winters

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Social Location Based Services Management Professionals PDF Cdbb02871

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Social – Local – Mobile: The Future of Location-based Services (Management for Professionals) PDF




by Gerrit Heinemann : Social – Local – Mobile: The Future of Location-based Services (Management for Professionals)

ISBN : #3662439638 | Date : 2014-11-21

Description :

PDF-11ba4 | n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and busi… Social – Local – Mobile: The Future of Location-based Services (Management for Professionals)


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Social – Local – Mobile: The Future of Location-based Services (Management for Professionals) by by Gerrit Heinemann

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Consumer Behavior Marketing McGraw Hill Hardcover PDF 87aee5802

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Consumer Behavior and Marketing Strategy [McGraw-Hill/Irwin Series in Marketing] by Peter,J. Paul, Olson, Jerry [McGraw-Hill/Irwin,2004] [Hardcover] 7TH EDITION PDF




: Consumer Behavior and Marketing Strategy [McGraw-Hill/Irwin Series in Marketing] by Peter,J. Paul, Olson, Jerry [McGraw-Hill/Irwin,2004] [Hardcover] 7TH EDITION

ISBN : # | Date :

Description :

PDF-24cee | … Consumer Behavior and Marketing Strategy [McGraw-Hill/Irwin Series in Marketing] by Peter,J. Paul, Olson, Jerry [McGraw-Hill/Irwin,2004] [Hardcover] 7TH EDITION


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Assessing Different Marketing Practice Uncertainty PDF Da413a55f

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science) PDF




: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)

ISBN : #3319118447 | Date : 2014-11-10

Description :

PDF-3298f | ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in… Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)


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